AutoNation Be The Change
Increased customer engagement on Facebook and Twitter including increases of both fans and followers.
Perpetuated the idea of AutoNation as the “un-dealer” by giving gifts with no strings attached.
Contacted every winner to create a personal relationship with each potential customer to deliver the gift card with a handwritten message tailored to the winner, giving it a personal touch.
AutoNation has received more positive comments on Facebook than ever before.